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Nike - Nanjing Road

Shanghai, China

Located along the famous Nanjing Middle Road pedestrian strip, this store was created by fully renovating a 5-storey building which was more than 90 years old. The structure originally consisted of loading bearing masonry walls and timber flooring. A new structural steel frame was installed inside and new floors were built. B+H provided full interior design consultancy services and participated in the structural re-design work to ensure the interior environment was not adversely affected. Space planning work included applying Nike standards and ensuring the exact mixture and amounts of merchandise and product lines were included. B+H was responsible for the interior design, while the facade was designed in association with Shanghai Dongy...